Job Summary
We are looking for a campaign manager on adobe campaign classic tool, managing the Travel eSIM.
Job Description
Responsibilities
- The role sits in company’s offices in India, but you’ll be working closely with the Travel eSIM team based in London.
- Translate business requirements into technical designs of workflows inside Adobe Campaign.
- Working with internal stakeholders (French country team) and database team to define and manage ad-hoc CRM communications, not limited to SMS, email, and push channels.
- Creating, checking, and deploying email marketing campaigns using Adobe Campaign Classic Tool, our CRM platform
- Understand, customise, and optimise the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
- Creating accurate target audiences for each message
- Daily monitoring of the running campaigns/reporting, and resolving failures.
- Assisting with the design and creation of promotions, automated messaging, campaigns, and events using Stripo, but other tools are very close
- Creating web personalisation via Adobe Target
- Need to create a web-app on Adobe campaign, create surveys and the ability to create JavaScript code
- Weekly performance reporting on the main KPIs (opens, clicks, conversions, etc) and the capability to extract data and make deep analysis
Profile Description
- 5-7 years of CRM or email marketing expertise
- Good communication skills and ability to lead CRM initiatives independently
- Good knowledge of Adobe Campaign Classic is mandatory
- Able to develop and build segments within a marketing automation platform
- Expertise in driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.
- Competency in coding JavaScript, HTML and CSS is desirable · Ability to work in a fast-paced, high-growth environment
- A desire to work across multiple channels and to be involved in designing and delivering marketing automation
- Knowledge/experience of rolling contract/ Saas/e-commerce business highly desirable. Experience of working in a multinational / multi-market organisation is highly desirable.
About Company
A client of ilink Talent Solutions is a global telecom provider operating across key European and international markets through a full and light MVNO model. Founded in 2001 to offer better value and connectivity, it has grown from serving migrant communities with international calling to becoming a strong value challenger in the wider telecom category. Now under new private equity ownership and entering a growth phase, the company offers prepaid, SIM-only, and postpaid services backed by reliable networks and highly rated customer service, delivering an affordable and smarter way to stay connected.
